Franchise validation is when you talk directly to existing franchise owners. This is an invaluable way to get unfiltered information on the overall franchisee satisfaction and financial performance of a franchise brand. Validation allows for you to determine if a franchise brand is delivering on its promises, and most importantly, you can validate the financial success of franchisees.
Get the most out of validation calls with existing franchise owners by following these tips. Use these sample questions to get started.
Some topics you may want to explore with franchisees.
Make sure you are "speaking" a common financial language when validating with franchisees.