Franchise validation is when you talk directly to existing franchise owners. This is an invaluable way to get unfiltered information on the overall franchisee satisfaction and financial performance of a franchise brand. Validation allows for you to determine if a franchise brand is delivering on its promises, and most importantly, you can validate the financial success of franchisees.
Recorded Presentations
Quick Reads
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Get the most out of validation calls with existing franchise owners by following these tips. Use these sample questions to get started.
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Some topics you may want to explore with franchisees.
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Make sure you are "speaking" a common financial language when validating with franchisees.